Nigeria / Lagos
Yaba · Sabo · Tejuosho
89production baseline observations
Not representative of the wider market. No published repeat-visit comparisons.
FIELD INTELLIGENCE / GROWING ACROSS AFRICA
Ask the
real economy.
A growing memory of how businesses operate and change across African markets. Answers grounded in what we have actually observed.
1 published market cluster
START WITH A QUESTION
Current findings describe a non-representative initial Lagos cohort. No continental generalisations or measured longitudinal changes.
THE FIELD COVERAGE REGISTER
Where we have
evidence.
Markets appear here only when verified findings are approved for publication.
More locations will appear as evidence is verified.
Each new location will carry its own dates, denominator, methodology and publication status. We do not imply that unobserved markets are covered.
THE OBSERVATION LIBRARY
What we can
tell you today.
Evidence-backed entry points today. Comparable cross-market findings can be added as coverage expands.
HOW ERI KNOWS
Ambition across Africa.
Claims within evidence.
These answers come from structured, in-person merchant observations. They are not generated from general internet knowledge or unrestricted access to private merchant records.
Current coverage: Yaba–Sabo–Tejuosho, Lagos. The public V0 uses 89 production baseline records collected 7–11 October 2026. The 10-record pilot is shown separately until canonical reconciliation is complete.
Limitations: This is a non-representative initial cohort. Self-reported answers are not independent proof of turnover, prices or profits. Longitudinal comparisons will be added only after genuine return visits.